Not just the handful of people who already know how. We put AI to work inside your real processes, across your whole organisation, so the work moves on its own.
For everyone else, work still moves the way it did ten years ago. By hand. By memory. When someone remembers.
One person finds a better way. It stays with them. The rest of the firm never gets the benefit.
The tools aren't the problem. Getting them into everyone's hands, inside the real work, is.
Swiss SME AI adoption climbed from 22% to 34% in a year. The firms that get it into the real work are pulling ahead.Source: AXA SME study · kmu.admin.ch
We learn how your firm actually runs, connect to your tools, and put AI to work inside real processes. Across systems. End to end.
Every firm has work that costs more time than it should. We start exactly there. No technical setup on your side, tell us what should happen, we handle the rest.
Tailored to how your business actually operates. Built for real work, exceptions, missing data, edge cases, not clean demos.
Email, ERP, documents, internal systems. Everything stays in sync as work moves. Your people work the way they always have, only faster.
Adoption is the hard part. We embed our team in your operations and stay until the new way of working is simply the way of working.
Package it and roll it out across your subsidiaries, branches, and partners. One setup. Everyone benefits.
Tell us one process that wastes your team's time. We'll show you what AI would do with it.
See where to start →“New lead from the contact form, open an opportunity in the CRM, attach the summary, and send a follow-up with our Genève meeting link.” ▌
Write what needs to happen, in plain words. No forms, no setup, no waiting on IT.
It pulls the data, sees what's needed, and does it across your systems. CRM updated, notes added, orders booked.
Do it once. It runs every time. Work no longer waits for someone to push it forward.
Most firms know AI matters. Few know where it creates real value for them, specifically. We give you the clarity, the business cases, and the roadmap to move with confidence.
A working system running in production, owned by your team. Not a slide deck, not a prototype.
We show you what's possible, map where AI creates real value, build the business cases, and write your AI policy.
We audit what's working, find what's missing, and build the structure to make AI work across the whole firm.
You know AI works. We get your first workflow live in days, with the setup and support to make it stick.
We don't train on it, and we don't keep what doesn't need keeping. Everything runs in a secure environment only your team can reach.
Your data runs in a secure environment in Switzerland, or in your own cloud. Only your team can reach it.
We don't train models on your data, and we store only what the work actually requires.
Aligned with the revised Swiss FADP, FINMA, and GDPR from day one. Documented, breach-ready, and built to the bar your regulator and auditors expect.
Want to leave? You can, cleanly. No hostage data, no tangle, no drama.
We're a Geneva firm, and we carry our address the way this city's banks and houses always have, as a mark of where we stand and that we intend to stay.
77 was built for the AI era on a simple conviction: advice you can't deliver isn't worth much. So we keep the strategists and the engineers on one team, accountable for the same outcome, from our Geneva headquarters out to engineering hubs across Asia-Pacific and the United States. Senior people, amplified by AI, on the work around the clock.
Let's find what they should stop doing. One call, no prep, and you'll know within thirty minutes whether it's worth it.